Foxy’s Blog

Press release. With its new server, FoxyTag proposes a speed camera information with a reliability that was obtained only in labs so far. GoldRadars is the first iPhone application that benefits from it.

FoxyTag is a worldwide speed cameras warning system working on mobile phones. The system is collaborative and self-managed: The users “tag” the speed cameras and some electronic trust engines check the quality of the posted information. FoxyTag contains today more than 35′000 fixed speed cameras, mainly in Europe, Australia, Brazil, Taïwan, USA, Canada, Russia, South Africa, Bulgaria, China, Denmark, New Zealand, Singapore, Slovakia and Israel. FoxyTag signals also mobile speed cameras and ghosts (places where there are often mobile speed cameras).

With the constant increase of the number of users, FoxyTag had to migrate to a new server that greatly increases its power. To make it profitable, FoxyTag proposes a “Gold” service that allows a deeper exploration in the trust links in order to provide an even more reliable speed camera information.

The first commercial application to benefit from this high reliability is proposed by EverdreamSoft. It is called GoldRadars and works on the iPhone 3G. His name, his look and his price clearly position GoldRadars in the up-market products. EverdreamSoft’s CEO, Shaban Shaame, is convinced that the tendency to propose the cheapest speed camera warner of the market is soon over: “People attach more and more importance to reliability. Actually we already observe this new tendency for GPS navigation systems, where recognized branded applications gain market shares over free solutions.” According to Shaban Shaame, people are ready to pay more for quality: “Cheap products are more and more compared to down-market products. And people do not want to have down-market products anymore, especially if they need to trust them to signal speed cameras.” Download statistics of his application show that he is right, at least for the moment.

But is there really a significant reliability increase with this new “Gold” service? For Michel Deriaz, the responsible of the FoxyTag project, the answer is a bit more nuanced: “Lab tests show a real improvement. But in practice it is rare to have speed cameras that are badly or not signalized.” However, when we ask him which speed camera warner he uses personally the response is very clear: “I use and recommend to my friends GoldRadars. The price difference is quickly compensated by the possible speeding ticket that we avoid thanks to this increased reliability.” In other words, people that want to drive really peacefully will have to switch to up-market products when they chose a speed camera warner.

GoldRadars in action

http://www.foxytag.com/en/download.html

– Foxy

This entry was posted on Wednesday, October 21st, 2009 at 8:45 pm and is filed under English, FoxyTag. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.